Some songs in the genre of indie rock use intertextual links in their videos to help increase its popularity in their audience. For example the band Gorillaz used intertextual links in their music video for ‘Clint Eastwood’. They made references to the music video ‘Thriller’ by Michael Jackson, this is shown in the choreography that is used by the gorillas in the music video.
Another intertextual links used in indie pop bands is The Killers in their music video for ‘When You Were Young’. I don't think that there was much intertextual reference to a specific product, however you could say that there was intertextuality because of the influence on the western films. The setting is reminiscent of the 'Spaghetti Western' movies, such as the costume and the saloons used in the music video.
For our music video we have not discussed in detail about putting in any intertextual links, this is because we are unable to currently think of any intertextual links that would suit the theme of the song and would suit the genre of the music. If we put in an intertextual link in the music video and it didn’t suit the genre of the music people would question why we put it in the video. So we are deciding that for now there will be no intertextual links in the music video.
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